INNOVATON FIRST APPROACH

Innovation

Innovation First Approach

Change in the way we work, the products we make, the services we offer, the customer experiences we create, and the business models which fuel future growth. Increasingly, organizations need to leverage the brainpower of people both inside and outside of their environment. This is not just for idea and insight generation, but also for idea refinement, prototyping, and co-creation.

OPHEL DIGITAL INNOVATON APPROACH

INNOVATON
We are Three Innovation Approach Driven

Whatever level of innovation you think you are on, it's important that you identify your company's approach. The report breaks the activity out into three separate approaches to innovation -- ideas, research and analysis-led. These approaches have been embraced in different proportions within different vertical industries -- consumer goods companies tend to prefer the ideas-led approach, whereas manufacturers appear to be the most reliant on analysis. Pharmaceutical companies are the most likely to use the research-driven approach. Just because your company is in a particular vertical market doesn't mean the most prevalent innovation approach is the best one. It's possible to innovate in a way that rivals don't use, but it may be more useful to compare yourself to companies that are more likely to take a similar approach, even though they support a completely different market.

  • 1. Ideas-driven innovation: This approach collects and generates a number of ideas which are filtered until one is selected. Once an idea is selected for development, it is seldom then discarded. The lead time for this process is one to five years. Organisations that adopt this approach are often in volatile markets offering products with short life-cycles, such as fast moving consumer goods and telecoms services. Data Research
  • 2. Research driven ideas: This approach collects a huge number of ideas generated from research which are filtered even after a number of them is selected for development. However, many of these promising projects will be rejected at any stage of the development process, up until completion. Research-driven innovators are the smallest group, as the development cycle for this approach takes significantly longer -- up to 10 years. Organisations that take this approach would do best to align themselves with industries such as pharmaceuticals and oil and gas exploration. Data Research
  • 3. Analysis driven innovation: This approach draws ideas in a systematic way from analysis of the market, competitors and the organisation's internal capabilities. There is a set strategy controlling which projects will be initiated and when. Once a project is selected for development, chances are, it won't be discontinued. This process typically takes one to five years and is favoured by organisations that support shifting markets and offer products with long life-cycles, such as automotive manufacturers and software producers. Data Research

Digital technologie are able to increase the efficiency of companies, improving the flexibility and the ability to respond to the needs of customization of products, as well as achieving a better integration between goods and services.

Digital transformation is not just digital technology. All the creators of value are impacted by the digital revolution, which is also changing the way of thinking about the business.

Analyze the processes

analyze the process
  • Evaluate business processes through the Digital Readiness Assessment tool
  • Identify strengths, weaknesses, opportunities and threats

Digitize the
company

Digitize the company
  • Take advantage of the benefits of digital technologies
  • Define the digitization strategy and enhance the mutual influence of customers / products

Rethinking the business model

Rethinking the business model
  • Offer new services as a source of new business and competitive advantage
  • Respond effectively to new market needs

HOW WE WORK

1. IDEAS GENERATION


Ideas generation
  • Understanding of issues related to Industry 4.0
  • Meetings to identify ideas and ideas
  • Training

2. EVALUATION OF THE INITIATIVES


EVALUATION INITIATIVES
  • Identification and analysis of the feasibility of the initiatives
  • Definition of intervention priorities

3. NECESSARY RESOURCES


NECESSARY RESOURCES
  • Definition of people and related necessary skills
  • Economic estimate of the project
  • Increase of the corporate network

4. FOLLOW UP


FOLLOW UP
  • Sharing of "success story" and "lesson learned"
  • Support for potential future developments
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