Change in the way we work, the products we make, the services we offer, the customer experiences we create, and the business models which fuel future growth. Increasingly, organizations need to leverage the brainpower of people both inside and outside of their environment. This is not just for idea and insight generation, but also for idea refinement, prototyping, and co-creation.
Whatever level of innovation you think you are on, it's important that you identify your company's approach. The report breaks the activity out into three separate approaches to innovation -- ideas, research and analysis-led. These approaches have been embraced in different proportions within different vertical industries -- consumer goods companies tend to prefer the ideas-led approach, whereas manufacturers appear to be the most reliant on analysis. Pharmaceutical companies are the most likely to use the research-driven approach. Just because your company is in a particular vertical market doesn't mean the most prevalent innovation approach is the best one. It's possible to innovate in a way that rivals don't use, but it may be more useful to compare yourself to companies that are more likely to take a similar approach, even though they support a completely different market.
Digital technologie are able to increase the efficiency of companies, improving the flexibility and the ability to respond to the needs of customization of products, as well as achieving a better integration between goods and services.
Digital transformation is not just digital technology. All the creators of value are impacted by the digital revolution, which is also changing the way of thinking about the business.